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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~person:"Matz, Robbie"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
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International journal of retail & distribution management
Journal of business research : JBR
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ECONIS (ZBW)
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Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou
;
Matz, Robbie
;
Luo, Lei
;
Xu, Chenglong
- In:
Journal of business research : JBR
145
(
2022
),
pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
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