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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~person:"Moon, Hakil"
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Brand image
2
Consumer behaviour
2
Fashion
2
Konsumentenverhalten
2
Markenimage
2
Mode
2
Beziehungsmarketing
1
Brand love
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cewebrity
1
Customer equity
1
Customer value
1
Fashion web celebrity endorser attributes
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Internet marketing
1
Kundenwert
1
Markenführung
1
New product development
1
Online celebrity
1
Online-Marketing
1
Parasocial relationship
1
Product commercialization
1
Product design
1
Production
1
Produktentwicklung
1
Produktgestaltung
1
Relationship marketing
1
Social Web
1
Social media
1
Social web
1
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Moon, Hakil
Ko, Eunju
12
Kim, Kyung Hoon
5
Goworek, Helen
3
Kim, Hye-yŏng
3
Seo, Yuri
3
Caniato, Federico
2
Caridi, Maria
2
Castelli, Cecilia Maria
2
Chae, Heeju
2
Cooper, Tim
2
Han, Jinghe
2
Haug, Anders
2
Hjort, Klas
2
Jain, Geetika
2
Jung, Jaesuk
2
Kim, Sang Jin
2
Lantz, Björn
2
Megehee, Carol M.
2
Moore, Christopher
2
Moore, Christopher M.
2
Oxborrow, Lynn
2
Perry, Patsy
2
Talay, Cagri
2
Yoo, Boonghee
2
Śrīvāstava, Arcanā
2
Aiello, Gaetano
1
Aktas, Gozen Guner
1
Anurag Singh
1
Apaolaza, Vanessa
1
Ashman, Rachel
1
Audrezet, Alice
1
Ayalp, Nur
1
Azevedo, Susana Garrido
1
Baek, Eunsoo
1
Baek, Minjung
1
Bahng, Young Jin
1
Bai, Huifeng
1
Bailey, Lauren R.
1
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International journal of retail & distribution management
Journal of business research : JBR
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ECONIS (ZBW)
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1
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Fashion
cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
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