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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Economic transition"
~subject:"Marktsegmentierung"
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Economic transition
Marktsegmentierung
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International journal of retail & distribution management
Journal of vacation marketing : an international journal
Handbuch Zielgruppenmanagement
5
Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
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Journal of strategic marketing
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Methoden zur erfolgreichen Marktsegmentbearbeitung
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Services marketing quarterly
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Young consumers : insight and ideas for responsible marketers
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Innovation and sustainability in base of the pyramid markets
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International journal of hospitality management
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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of food products marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Trends and Issues in Global Tourism 2008
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Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
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Agricultural finance review
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ECONIS (ZBW)
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1
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Segmenting female consumers : high-involvement personal services
Milfelner, Borut
;
Vidergar Kikel, Tanja
;
Mumel, Damijan
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 485-497
Persistent link: https://www.econbiz.de/10011706968
Saved in:
3
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
4
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
5
Independent and interdependent self-views and their influence on clothing consumption
Millan, Elena
;
Reynolds, Jonathan
- In:
International journal of retail & distribution management
39
(
2011
)
3
,
pp. 162-182
Persistent link: https://www.econbiz.de/10009012307
Saved in:
6
Segmenting special interest visitors to a destination region based on the volume of their expenditures: an application to rail-trail users
Spencer, Daniel M.
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10003975359
Saved in:
7
Retail store loyalty : a comparison of two customer segments
Yavas, Ugur
;
Babakus, Emin
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 477-492
Persistent link: https://www.econbiz.de/10009521982
Saved in:
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