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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Marketing intelligence & planning"
~person:"Burns, Alvin C."
~person:"Eugene Cheng-xi Aw"
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Burns, Alvin C.
Eugene Cheng-xi Aw
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International journal of retail & distribution management
Marketing intelligence & planning
Journal of retailing and consumer services
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Journal of business research : JBR
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ECONIS (ZBW)
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Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Comparing online and in-store shopping behavior towards luxury goods
Liu, Xia
;
Burns, Alvin C.
;
Hou, Yingjian
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010203013
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