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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Food consumption"
~subject:"Produktgestaltung"
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International journal of retail & distribution management
Psychology & marketing
Journal of business research : JBR
7
Multisensory packaging : designing new product experiences
6
Marketing letters : a journal of research in marketing
5
Journal of international consumer marketing
4
Journal of marketing
4
Journal of retailing
4
Journal of retailing and consumer services
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
The journal of product & brand management
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European journal of marketing
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International journal of wine business research : IJWBR
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Jahrbuch Seniorenmarketing
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Journal of food products marketing
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Journal of marketing communications
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Nepalese journal of finance : a publication of Uniglobe College
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Qualitative market research : an international journal
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Agribusiness : an internat. journal
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Amfiteatru economic : an economic and business research periodical
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Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Asia Pacific journal of marketing and logistics
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Athens journal of business & economics : AJBE
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Beiträge zum Produkt-Marketing
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Brands : interdisciplinary perspectives
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Business and Economic Research : BER
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CHE research paper
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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DUV : Wirtschaftswissenschaft
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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1
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
2
Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya
;
Wang, Liangyan
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
Saved in:
3
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
4
Communicating packaging eco-friendliness : an exploration of consumers’ perceptions of eco-designed packaging
Magnier, Lise
;
Crié, Dominique
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 350-366
Persistent link: https://www.econbiz.de/10011298831
Saved in:
5
The impact of packaging colour on children's brand name memorization (7-12 years old)
Bezaz, Nora
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
Saved in:
6
The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T.
- In:
International journal of retail & distribution management
41
(
2013
)
10
,
pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
Saved in:
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