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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Albert, Noel"
~subject:"Markenartikel"
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Albert, Noel
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International journal of retail & distribution management
The journal of brand management : an international journal
The journal of consumer marketing
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From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
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