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~isPartOf:"International journal of retail & distribution management"
~person:"Bagdare, Shilpa"
~person:"Cliquet, Gérard"
~person:"Parsons, Andrew G."
~subject:"Brand image"
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International journal of retail & distribution management
Brand research : [an outcome of the second International Conference on Brand Management]
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A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali
;
Cliquet, Gérard
;
Robert, Isabelle
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
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