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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Dwivedi, Yogesh Kumar"
~person:"Khare, Arpita"
~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Paul, Justin"
~subject:"B-to-B-Marketing"
~subject:"Befragung"
~subject:"Flow"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Search: subject:"Marketing"
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| 17 applied filters
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Subject
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B-to-B-Marketing
Befragung
Flow
Konsumentenverhalten
Kundenzufriedenheit
Consumer behaviour
30
Brand management
21
Markenführung
21
Relationship marketing
16
Beziehungsmarketing
15
Brand image
13
Luxury goods
13
Luxusgüter
13
Markenimage
13
Brand
12
Internet marketing
12
Markenartikel
12
Online-Marketing
12
Marketing management
11
Marketingmanagement
11
Fashion
9
Mode
9
Social Web
8
Social web
8
Customer value
6
Kundenwert
6
Marketing
6
E-commerce
5
Electronic Commerce
5
Online retailing
5
Online-Handel
5
South Korea
5
Südkorea
5
Bibliometrics
4
Bibliometrie
4
Customer satisfaction
4
Einzelhandel
4
Retail trade
4
Viral marketing
4
Virales Marketing
4
Business-to-business marketing
3
Customer equity
3
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Undetermined
27
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Article
34
Book / Working Paper
1
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Article in journal
34
Aufsatz in Zeitschrift
34
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
All
English
35
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Dwivedi, Yogesh Kumar
Khare, Arpita
Ko, Eunju
Malhotra, Naresh K.
Paul, Justin
Sharma, Piyush
12
Laroche, Michel
11
Balaji, M. S.
10
Bartikowski, Boris
9
Filieri, Raffaele
9
Chebat, Jean-Charles
8
Diamantopoulos, Adamantios
8
Veloutsou, Cleopatra
8
Roy, Sanjit
7
Teng, Lefa
7
Valette-Florence, Pierre
7
Chatzipanagiotou, Kalliopi
6
Cleveland, Mark
6
Gupta, Suraksha
6
McLean, Graeme J.
6
Melewar, T. C.
6
Michel, Géraldine
6
Richard, Marie-Odile
6
Seo, Yuri
6
Alamanos, Eleftherios
5
Choi, Jeonghye
5
Dennis, Charles
5
Donthu, Naveen
5
Ekinci, Yuksel
5
Foroudi, Pantea
5
Jayawardhena, Chanaka
5
Johnston, Wesley J.
5
Lim, Weng Marc
5
Liu, Martin J.
5
Martin, Drew
5
Mattila, Anna S.
5
Merchant, Altaf
5
Mora Cortez, Roberto
5
Oghazi, Pejvak
5
Phau, Ian
5
Rana, Nripendra P.
5
Septianto, Felix
5
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Published in...
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International journal of retail and distribution management
Journal of business research : JBR
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of retailing and consumer services
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Asia Pacific journal of marketing and logistics
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international consumer marketing
5
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of business-to-business marketing
4
Technological forecasting & social change : an international journal
4
European management journal
3
International journal of electronic marketing and retailing : IJEMR
3
Marketing intelligence & planning
3
Psychology & marketing
3
Business strategy and the environment
2
Die Betriebswirtschaft : DBW
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business competition and growth : IJBCG
2
Journal of hospitality and tourism insights
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
SpringerLink / Bücher
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Business/Economics
1
Chandos social media series
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European management review : EMR
1
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Source
All
ECONIS (ZBW)
35
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35
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date (oldest first)
1
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
2
Key account management in B2B
marketing
: a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
3
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
4
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
8
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
9
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
10
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
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