//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Dwivedi, Yogesh Kumar"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Paul, Justin"
~subject:"B-to-B-Marketing"
~subject:"Befragung"
~subject:"Flow"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Befragung
Flow
Konsumentenverhalten
Kundenzufriedenheit
Consumer behaviour
15
Brand management
10
Markenführung
10
Brand image
9
Markenimage
9
Relationship marketing
8
Beziehungsmarketing
7
Brand
7
Markenartikel
7
E-commerce
5
Electronic Commerce
5
Internet marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Bibliometrics
4
Bibliometrie
4
Viral marketing
4
Virales Marketing
4
Business-to-business marketing
3
Customer satisfaction
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Social web
3
Supplier relationship management
3
Advertising effects
2
Artificial intelligence
2
Brand memory
2
Computerspiel
2
Confidence
2
Credibility
2
Data Mining
2
Data mining
2
EWOM
2
Einzelhandel
2
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
20
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Dwivedi, Yogesh Kumar
Khare, Arpita
Malhotra, Naresh K.
Paul, Justin
Ko, Eunju
15
Sharma, Piyush
12
Laroche, Michel
11
Balaji, M. S.
10
Bartikowski, Boris
9
Filieri, Raffaele
9
Chebat, Jean-Charles
8
Diamantopoulos, Adamantios
8
Veloutsou, Cleopatra
8
Roy, Sanjit
7
Teng, Lefa
7
Valette-Florence, Pierre
7
Chatzipanagiotou, Kalliopi
6
Cleveland, Mark
6
Gupta, Suraksha
6
McLean, Graeme J.
6
Melewar, T. C.
6
Michel, Géraldine
6
Richard, Marie-Odile
6
Seo, Yuri
6
Alamanos, Eleftherios
5
Choi, Jeonghye
5
Dennis, Charles
5
Donthu, Naveen
5
Ekinci, Yuksel
5
Foroudi, Pantea
5
Jayawardhena, Chanaka
5
Johnston, Wesley J.
5
Lim, Weng Marc
5
Liu, Martin J.
5
Martin, Drew
5
Mattila, Anna S.
5
Merchant, Altaf
5
Mora Cortez, Roberto
5
Oghazi, Pejvak
5
Phau, Ian
5
Rana, Nripendra P.
5
Septianto, Felix
5
more ...
less ...
Published in...
All
International journal of retail and distribution management
Journal of business research : JBR
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of retailing and consumer services
14
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international consumer marketing
5
International journal of consumer studies
4
Journal of business-to-business marketing
4
Technological forecasting & social change : an international journal
4
International journal of electronic marketing and retailing : IJEMR
3
Marketing intelligence & planning
3
Psychology & marketing
3
Business strategy and the environment
2
Die Betriebswirtschaft : DBW
2
European journal of marketing : EJM
2
European management journal
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
SpringerLink / Bücher
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of bank marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
2
Key account management in B2B
marketing
: a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
3
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
4
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
5
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
6
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
7
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
8
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
9
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
10
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->