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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of business research : JBR"
~person:"Martín Herrán, Guiomar"
~subject:"Brand image"
~subject:"Online-Marketing"
~subject:"Werbung"
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Martín Herrán, Guiomar
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International journal of retail and distribution management
Journal of business research : JBR
Journal of retailing and consumer services
2
International game theory review
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International journal of production economics
1
Review of marketing science
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Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
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