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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Casidy, Riza"
~person:"Loureiro, Sandra Maria Correia"
~person:"Wieseke, Jan"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Markenführung
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Markenimage
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Relationship marketing
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Casidy, Riza
Loureiro, Sandra Maria Correia
Wieseke, Jan
Peltier, James
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International journal of retail and distribution management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of promotion management : innovations in planning and applied research
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of retailing and consumer services
6
Journal of marketing
5
Journal of the Academy of Marketing Science
4
Journal of service research : JSR
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Cogent business & management
1
European journal of marketing
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of business economics : JBE
1
Journal of hospitality marketing & management
1
Journal of nonprofit & public sector marketing
1
Journal of personal selling & sales management
1
Journal of retailing
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Journal of service management
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
Services marketing quarterly
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The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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