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~isPartOf:"International journal of retail and distribution management"
~person:"Braga, Beatriz"
~person:"Loureiro, Sandra Maria Correia"
~person:"Wieseke, Jan"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Consumer behaviour
2
Konsumentenverhalten
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Relationship marketing
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Brand
1
Brand familiarity
1
Brand image
1
Brand management
1
Consumer empowerment
1
Consumer engagement
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Customer experience (CX)
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E-commerce
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Braga, Beatriz
Loureiro, Sandra Maria Correia
Wieseke, Jan
Diallo, Mbaye Fall
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Dias, Joana Carmo
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International journal of retail and distribution management
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing
5
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
Journal of service research : JSR
3
International journal of hospitality management
2
The journal of brand management : an international journal
2
Cogent business & management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of business economics : JBE
1
Journal of hospitality marketing & management
1
Journal of personal selling & sales management : JPSSM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
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Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
2
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How footwear companies can use online CX to WOW customers
Silva, Susana C.
;
Dias, Joana Carmo
;
Braga, Beatriz
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 465-483
Persistent link: https://www.econbiz.de/10014281078
Saved in:
2
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
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