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~isPartOf:"International journal of retail and distribution management"
~person:"Lee, Minyoung"
~subject:"Brand"
~subject:"USA"
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Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket
;
Wesley, Scarlett
;
Cavender, RayeCarol
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
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