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~isPartOf:"International journal of revenue management : IJRM"
~isPartOf:"Journal of international food & agribusiness marketing"
~person:"Adriaanse, Johannes A. A."
~person:"Goyal, Anita"
~subject:"Virales Marketing"
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Virales Marketing
Gastronomie
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Betriebliche Finanzwirtschaft
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Betriebliche Kennzahl
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Beziehungsmarketing
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Brand
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Brand engagement
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Brand image
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Brand management
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Consumer behaviour
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Financial ratio
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Firm performance
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Managerial finance
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Markenartikel
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Relationship marketing
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Viral marketing
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attitudinal loyalty
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behavioral loyalty
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financial performance
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key performance indicators
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restaurants
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revenue management
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risk-adjusted performance
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Adriaanse, Johannes A. A.
Goyal, Anita
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International journal of revenue management : IJRM
Journal of international food & agribusiness marketing
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Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Goyal, Anita
;
Verma, Pranay
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
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