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~isPartOf:"International journal of revenue management : IJRM"
~isPartOf:"Journal of international food & agribusiness marketing"
~person:"Goyal, Anita"
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Beziehungsmarketing
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Goyal, Anita
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International journal of revenue management : IJRM
Journal of international food & agribusiness marketing
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Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Goyal, Anita
;
Verma, Pranay
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
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