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~isPartOf:"International journal of revenue management : IJRM"
~isPartOf:"Journal of international food & agribusiness marketing"
~subject:"Brand image"
~subject:"Preismanagement"
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Brand image
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Gastronomie
18
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18
Consumer behaviour
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9
Revenue management
4
Revenue-Management
4
restaurants
4
Beziehungsmarketing
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Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Relationship marketing
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Hospitality industry
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1
Karim, Shahrim
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International journal of revenue management : IJRM
Journal of international food & agribusiness marketing
International journal of hospitality management
29
International journal of contemporary hospitality management
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of revenue and pricing management
7
Journal of hospitality marketing & management
5
Journal of travel and tourism marketing
4
Discussion paper / Centre for Economic Policy Research
3
Journal of wine economics
3
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
3
Service business
3
Applied economics
2
Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
NBER working paper series
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The Oxford handbook of pricing management
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The TQM journal : the international review of organizational improvement
2
The review of economics and statistics
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Tourism economics : the business and finance of tourism and recreation
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
2
Working paper / National Bureau of Economic Research, Inc.
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Australasian marketing journal
1
Banque de France Working Paper
1
Business and Economic Research : BER
1
Business strategy and the environment
1
CESifo working papers
1
Cogent business & management
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Discussion papers / CEPR
1
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1
Economies
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Enlightening tourism : ET ; a pathmaking journal
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European journal of marketing
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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ECONIS (ZBW)
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1
Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Goyal, Anita
;
Verma, Pranay
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
Saved in:
2
The influence of customers social media brand community engagement on restaurants visit intentions
Alnsour, Muhammed
;
Al Faour, Hadeel Rakan
- In:
Journal of international food & agribusiness marketing
32
(
2020
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10012181012
Saved in:
3
A review of approaches to manage menu profitability
Lai, Hao Bin Jack
;
Karim, Shahrim
;
Krauss, Steven Eric
; …
- In:
International journal of revenue management : IJRM
11
(
2020
)
3
,
pp. 151-171
Persistent link: https://www.econbiz.de/10012521642
Saved in:
4
An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research
Mattila, Anna S.
;
Gao, Yixing
- In:
International journal of revenue management : IJRM
9
(
2016
)
2/3
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011610465
Saved in:
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