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~isPartOf:"International journal of services and operations management"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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International journal of services and operations management
Industrial marketing management : the international journal for industrial and high-tech firms
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Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka
;
Valjakke, Tiina
;
Ahonen, Toni
; …
- In:
International journal of services and operations management
32
(
2019
)
2
,
pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
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