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~isPartOf:"International journal of sport finance"
~subject:"Brand management"
~subject:"Germany"
~subject:"Sponsorship"
~subject:"Sport organization"
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1999-2010
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International journal of sport finance
International journal of sport management and marketing : IJSMM
91
International journal of sports marketing & sponsorship
77
Journal of sport management : the official journal of the North American Society of Sport Management
75
Sport marketing quarterly : preferred journal of the Sport Marketing Association
73
European Sport management quarterly : ESMQ
72
Sport management review
66
Journal of business research : JBR
25
European journal of marketing : EJM
12
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
12
Sport, Business and Management : an international journal ; SBM
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
10
SpringerLink / Bücher
10
Journal of strategic marketing
9
The journal of brand management : an international journal
8
The journal of business & industrial marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
7
Strategies in sports marketing : technologies and emerging trends
7
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of promotion management : JPM
6
Journal of sports economics
5
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Services marketing quarterly
5
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
5
European journal of international management : EJIM
4
European journal of operational research : EJOR
4
Journal of retailing and consumer services
4
Routledge international handbooks
4
The marketing review
4
BestMasters
3
Customer-centric marketing strategies : tools for building organizational performance
3
Die Ökonomie des Sports in den Medien
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
Gabler Edition Wissenschaft
3
International journal of business and globalisation : IJBG
3
International journal of revenue management : IJRM
3
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ECONIS (ZBW)
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1
Spectators or influencers? : the crowd effect upon winning in the NFL : a natural experiment
Ehrlich, Justin
;
Potter, Joel
;
Sanders, shane
;
Paul, …
- In:
International journal of sport finance
19
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014508047
Saved in:
2
The value of olympic sponsorship : domestic vs foreign sponsoring firms
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
16
(
2021
)
2
,
pp. 95-108
Persistent link: https://www.econbiz.de/10012597304
Saved in:
3
Nationality-based prejudice in sports : fan demand for foreign athletes in the Czech
Kotrba, Vojtĕch
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012507685
Saved in:
4
Fan involvement and unusual investor behavior : evidence from a football fan bond
Weimar, Daniel
;
Fox, Alexander
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10012508264
Saved in:
5
Determinants of Russian football club brands
Coates, Dennis
- In:
International journal of sport finance
12
(
2017
)
4
,
pp. 321-341
Persistent link: https://www.econbiz.de/10011776775
Saved in:
6
Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun
;
Nam, Changi
;
Kim, Minki
;
Han, Seung Hun
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
Saved in:
7
The challenge of attracting football fans to stadia?
Solberg, Harry Arne
;
Mehus, Ingar
- In:
International journal of sport finance
9
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010362228
Saved in:
8
The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?
Reiser, Matthias
;
Breuer, Christoph
;
Wicker, Pamela
- In:
International journal of sport finance
7
(
2012
)
3
,
pp. 232-248
Persistent link: https://www.econbiz.de/10009658156
Saved in:
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