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~isPartOf:"International journal of sport finance"
~subject:"Brand management"
~subject:"Germany"
~subject:"Sportveranstaltung"
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International journal of sport finance
Sport marketing quarterly : preferred journal of the Sport Marketing Association
66
International journal of sport management and marketing : IJSMM
61
International journal of sports marketing & sponsorship
55
European Sport management quarterly : ESMQ
50
Journal of sport management : the official journal of the North American Society of Sport Management
50
Sport management review
44
Journal of business research : JBR
18
Journal of sports economics
15
Sport, Business and Management : an international journal ; SBM
13
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
10
European journal of marketing : EJM
9
SpringerLink / Bücher
9
Journal of promotion management : JPM
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
The journal of brand management : an international journal
7
Journal of strategic marketing
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Zur Ökonomik der Rechte bei Sportveranstaltungen
6
International journal of advertising : the quarterly review of marketing communications
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
5
Sportmanagement : SPM
5
Strategies in sports marketing : technologies and emerging trends
5
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
5
International journal of business and globalisation : IJBG
4
International journal of event and festival management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Applied economics
3
Asia Pacific journal of marketing and logistics
3
BestMasters
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Die Ökonomie des Sports in den Medien
3
European journal of international management : EJIM
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
Gabler Edition Wissenschaft
3
Journal of historical research in marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
12
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1
Spectators or influencers? : the crowd effect upon winning in the NFL : a natural experiment
Ehrlich, Justin
;
Potter, Joel
;
Sanders, shane
;
Paul, …
- In:
International journal of sport finance
19
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014508047
Saved in:
2
The complexities of understanding reported TV audiences for live sports broadcasts
Reeth, Daam van
- In:
International journal of sport finance
18
(
2023
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10014233597
Saved in:
3
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
Saved in:
4
The value of olympic sponsorship : domestic vs foreign sponsoring firms
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
16
(
2021
)
2
,
pp. 95-108
Persistent link: https://www.econbiz.de/10012597304
Saved in:
5
Nationality-based prejudice in sports : fan demand for foreign athletes in the Czech
Kotrba, Vojtĕch
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012507685
Saved in:
6
Fan involvement and unusual investor behavior : evidence from a football fan bond
Weimar, Daniel
;
Fox, Alexander
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10012508264
Saved in:
7
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
8
The purchase price of runners’ sports apparel : combining observational and survey data at running events
Thibaut, Erik
;
Vos, Steven
;
Scheerder, Jeroen
- In:
International journal of sport finance
14
(
2019
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10012155531
Saved in:
9
Determinants of Russian football club brands
Coates, Dennis
- In:
International journal of sport finance
12
(
2017
)
4
,
pp. 321-341
Persistent link: https://www.econbiz.de/10011776775
Saved in:
10
Consumer forwards : concept and empirical analysis of a sports ticket market
Sainam, Preethika
;
Balasubramanian, Sridhar
;
Bayus, Barry L.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10011284952
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