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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Carvalho, Cássia Liandra"
~person:"Kuntze, Oscar-Erich"
~person:"Ludwig, Udo"
~person:"Wicker, Pamela"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Evaluation"
~subject:"Finnland"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Brand management
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Football
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Fußball
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Germany
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Internet marketing
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Market segmentation
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football fans
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Carvalho, Cássia Liandra
Kuntze, Oscar-Erich
Ludwig, Udo
Wicker, Pamela
Kaplanidou, Kyriaki
2
Kim, Ari
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International journal of sport management and marketing : IJSMM
Ifo-Schnelldienst
7
Wirtschaft im Wandel
3
Applied economics letters
1
European Sport management quarterly : ESMQ
1
Ifo-Wirtschaftskonjunktur : Monatsberichte des Ifo-Instituts für Wirtschaftsforschung
1
Intereconomics : review of European economic policy
1
Sport management review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Who takes part in triathlon? : an application of lifestyle segmentation to triathlon participants
Wicker, Pamela
;
Hallmann, Kristin
;
Prinz, Joachim
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10009707211
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