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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Consumer behaviour"
~subject:"EU countries"
~subject:"Regionalpolitik"
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Cluster analysis
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Clusteranalyse
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cluster analysis
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market segmentation
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International journal of sport management and marketing : IJSMM
European research studies
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Comparative economic research : Central and Eastern Europe
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Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie
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Journal of retailing and consumer services
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International journal of economics and financial issues : IJEFI
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Journal of food products marketing
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Amfiteatru economic : an economic and business research periodical
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European journal of marketing : EJM
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International journal of retail & distribution management
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Journal of marketing analytics : JMA
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Baltic Journal of Economic Studies
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Barometr regionalny : analizy i prognozy
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European Journal of Marketing
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German journal of agricultural economics : GJAE
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International Journal of Retail & Distribution Management
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International journal of contemporary hospitality management
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International journal of market research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
2
Motive-based taxonomy of professional softball fans : a segmentation study
Mumcu, Ceyda
;
Lough, Nancy
;
Coyner, Michelle
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
Saved in:
3
Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques
;
Guedes, Francisco …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
Saved in:
4
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
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