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~isPartOf:"International journal of sport management and marketing : IJSMM"
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Brand extension
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Consumer behaviour
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Football
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International journal of sport management and marketing : IJSMM
International journal of sports marketing & sponsorship
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Journal of small business strategy
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Academia : revista Latinoamericana de administración
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European journal of international management : EJIM
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International entrepreneurship and management journal
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Journal of business research : JBR
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Entrepreneurship and regional development : an international journal
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International journal of emerging markets
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International journal of intellectual property management : IJIPM
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Journal of nonprofit & public sector marketing
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Knowledge management research & practice : KMRP ; an official journal of the OR Society
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Review of managerial science : RMS
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Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
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