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~isPartOf:"International journal of sport management and marketing : IJSMM"
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International journal of sport management and marketing : IJSMM
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Do endorsements by sports celebrities positively influence consumers' purchase intentions? :
endorser
-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
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