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~isPartOf:"International journal of sport management and marketing : IJSMM"
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International journal of sport management and marketing : IJSMM
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Demand for pay-per-view consumption of Ultimate Fighting Championship events
Watanabe, Nicholas M.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 225-238
Persistent link: https://www.econbiz.de/10009574576
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2
Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise
Lee, Donghun
;
Kroncke, Charles O.
;
Johnson, James E.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009574583
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