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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Bang Nguyen Viet"
~subject:"Advertising effects"
~subject:"Viral marketing"
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Advertising effects
Viral marketing
Consumer behaviour
3
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Advertising
2
Brand image
2
Emerging economies
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Environmental consciousness
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Green marketing
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green advertising
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green brand equity
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Brand management
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Eco-label
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Eco-labels
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Environmental management
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Gamification
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Internet marketing
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Video game
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Bang Nguyen Viet
Romaniuk, Jenni
8
Kennedy, Rachel
7
Fulgoni, Gian M.
6
Varan, Duane
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Bellman, Steven
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Sharp, Byron
5
Ford, John B.
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Cheong, Yunjae
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International journal of sports marketing & sponsorship
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Asian journal of business and accounting : AJBA
1
Business strategy and the environment
1
Cogent business & management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
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ECONIS (ZBW)
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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2
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
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