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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
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Werbewirkung
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Advertising effects
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Aufsatzsammlung
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International journal of sports marketing & sponsorship
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
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Advances in Consumer Psychology
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Age of access? - Grundfragen der Informationsgesellschaft
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Arbeitspapiere zur Regionalentwicklung
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International journal of advertising : the review of marketing communications
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Reclams Universal-Bibliothek
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Schriftenreihe des Verbraucherzentrale-Bundesverbandes zur Verbraucherpolitik
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Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
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