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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business economics : JBE"
~subject:"Werbewirkung"
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Werbewirkung
Brand extension
5
Brand image
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International journal of sports marketing & sponsorship
Journal of business economics : JBE
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
Engaging consumers through branded entertainment and convergent media
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European journal of marketing : EJM
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International journal of business and globalisation : IJBG
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International review on public and non-profit marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Louisville College of Business Research Paper
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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The journal of brand management : an international journal
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The journal of product & brand management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Vision : the journal of business perspective
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The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
2
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
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