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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Video game"
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Video game
44
Computerspiel
43
Consumer behaviour
21
Konsumentenverhalten
21
Game theory
12
Spieltheorie
12
Social Web
9
Social web
9
Brand image
6
Gamification
6
Markenimage
6
Video games
6
Brand management
5
Esports
5
Experiment
5
Markenführung
5
Mobile Anwendung
5
Mobile application
5
Advertising effects
4
Betriebliche Wertschöpfung
4
Innovation
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Mobile communications
4
Mobilkommunikation
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USA
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United States
4
Value creation
4
Virtual reality
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Virtuelle Realität
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Werbewirkung
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Advertising
3
Emotion
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In-game advertising
3
Innovation management
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Innovationsmanagement
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Nachhaltige Entwicklung
3
New product development
3
Online games
3
Online retailing
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Online-Handel
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44
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Allal-Chérif, Oihab
3
Choi, Jeonghye
2
Ding Hooi Ting
2
Dwivedi, Yogesh Kumar
2
Ghosh, Tathagata
2
Hwang, Yongjin
2
Raventós, Pedro
2
Sreejesh, S.
2
Zolezzi, Sandro
2
Abbasi, Amir Zaib
1
Abrate, Graziano
1
Ali Hussain
1
Arenas-Gaitán, Jorge
1
Badrinarayanan, Vishag A.
1
Bae, Joonho
1
Baima, Gabriele
1
Barajas, Angel
1
Berlo, Zeph M. C. van
1
Bhawe, Nachiket
1
Bukstein, Scott
1
Cabras, Ignazio
1
Cai, Xiaowei
1
Cameron, Ann-Frances
1
Cebollada, Javier
1
Chen, Chih-Jou
1
Chen, Huan
1
Cheng, Zhang
1
Choi, Yung Kyun
1
Cortiñas, Mónica
1
Cowling, Peter
1
Davis, Robert
1
Devlin, Sam
1
Dietrich, Timo
1
Drennan, Judy
1
Feng, Wenting
1
Fernandes, Kiran
1
Goumagias, Nikolaos
1
Goundar, Sam
1
Guaita-Martínez, José Manuel
1
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International journal of sports marketing & sponsorship
Journal of business research : JBR
Journal of retailing and consumer services
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Psychology & marketing
10
SpringerLink / Bücher
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Information systems research : ISR
8
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Neo-simulation and gaming toward active learning
7
Creativity and innovation management
6
Journal of advertising research
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
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ECONIS (ZBW)
44
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
Sustainable esports entrepreneurs in emerging countries : audacity, resourcefulness, innovation, transmission, and resilience in adversity
Allal-Chérif, Oihab
;
Guaita-Martínez, José Manuel
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541927
Saved in:
3
A recommending system for mobile games using the dynamic nonparametric model
Bae, Joonho
;
Park, Jinkyoo
;
Choi, Jeonghye
;
Soh, Seung Bum
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383056
Saved in:
4
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
5
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
6
Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain
;
Muhammad Farrukh Abid
;
Shamim, Amjad
;
Ding …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235373
Saved in:
7
Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valenc...
Cai, Xiaowei
;
Cebollada, Javier
;
Cortiñas, Mónica
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235386
Saved in:
8
Games-as-a-Disservice : emergent value co-destruction in platform business models
Lehtonen, Miikka J.
;
Vesa, Mikko
;
Harviainen, J. Tuomas
- In:
Journal of business research : JBR
141
(
2022
),
pp. 564-574
Persistent link: https://www.econbiz.de/10013167997
Saved in:
9
Hedonic consumption experience in videogaming : a multidimensional perspective
Hollebeek, Linda D.
;
Abbasi, Amir Zaib
;
Schultz, Carsten D.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169614
Saved in:
10
Serious games for managers : creating cognitive, financial, technological, social, and emotional value in in-service training
Allal-Chérif, Oihab
;
Lombardo, Evelyne
;
Jaotombo, Franck
- In:
Journal of business research : JBR
146
(
2022
),
pp. 166-175
Persistent link: https://www.econbiz.de/10013271387
Saved in:
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