//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Campos, Roberta Dias"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Digitalisierung
1
Digitization
1
Endorsement
1
Internet marketing
1
Markenführung
1
Online-Marketing
1
Social Web
1
Social web
1
Werbewirkung
1
brand
1
celebrity
1
digital influencer
1
netnography
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Campos, Roberta Dias
Kim, Taehee
2
Ko, Yong Jae
2
Arai, Akiko
1
Brigham, Christopher
1
Carrillat, François A.
1
Chang, Kyungro
1
Chang, Yongwan
1
Chen, Chen-yueh
1
Crespo, Cátia Fernandes
1
Denis, Etienne
1
Ferreira, Alcina Gaspar
1
Gountas, John
1
Gountas, Sandra
1
Hoornaert, Steven
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Leclercq, Thomas
1
Lee, Joon Sung
1
Lee, Jung-Gyo
1
Lin, Yi-hsiu
1
Mendes, Cédric
1
Moraes, Marcela
1
Nascimento, Thaysa Costa do
1
Nisbett, Gwen S.
1
O'Rourke, Anne-Maree
1
Pansari, Anita
1
Park, Jaejin
1
Plourde, Catherine
1
Roy, Subhadip
1
Sato, Shintaro
1
Schartel Dunn, Stephanie G.
1
Seo, Hyo Min
1
Sharma, Piyush
1
Suarez, Maribel
1
Tasci, Asli
1
Yi, U-yŏng
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Journal of marketing management : JMM ; journal of the Academy of Marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->