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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Kim, Dae Yeon"
~subject:"Advertising effects"
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Advertising effects
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International journal of sports marketing & sponsorship
Journal of marketing management : JMM ; journal of the Academy of Marketing
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The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
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