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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Attention"
~subject:"Australien"
~subject:"Sport"
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Search: subject_exact:"Wahrnehmungspsychologie"
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International journal of sports marketing & sponsorship
The journal of brand management : an international journal
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7
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5
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3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
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2
New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei
;
Li, Bo
;
Scott, Olan K. M.
;
Wang, Jerred Junqi
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
Saved in:
3
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
4
Social impact of major sports events perceived by host community
Liu, Dongfeng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10011557415
Saved in:
5
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
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