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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Attention"
~subject:"Australien"
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International journal of sports marketing & sponsorship
The journal of brand management : an international journal
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Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
Social impact of major sports events perceived by host community
Liu, Dongfeng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10011557415
Saved in:
3
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
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