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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Anderson, Dean"
~subject:"Relationship marketing"
~subject:"Sports marketing"
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An examination of Oliver’s product loyalty framework
Trail, Galen T.
;
James, Jeffrey D.
;
Kwon, Hyungil
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 94-109
Persistent link: https://www.econbiz.de/10011578567
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