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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Breuer, Christoph"
~person:"Cobbs, Joe B."
~subject:"Revenue"
~subject:"Wahrnehmung"
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Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
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