//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Rumpf, Christopher"
~subject:"Brand extension"
~subject:"Sportveranstaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Sportveranstaltung
Advertising effects
1
Attention
1
Brand management
1
Consumer behaviour
1
Eye tracking
1
Konsumentenverhalten
1
Live broadcasts
1
Markenführung
1
Netherlands
1
Niederlande
1
Perception
1
Sponsoring
1
Sponsorship
1
Sport
1
Sport event
1
Sportmarketing
1
Sports
1
Sports marketing
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Rumpf, Christopher
Abdolmaleki, Hossein
1
Babaei, Mehdi
1
Bauman, Lois
1
Boronczyk, Felix
1
Bradbury, Trish
1
Breuer, Christoph
1
Catley, Bevan
1
Chanavat, Nicolas
1
Chang, Kyungro
1
Desbordes, Michel
1
Dickson, Geoff
1
Funk, Dan
1
Fyrberg, Anna
1
Kim, Taehee
1
Koo, Jakeun
1
Lee, Yohan
1
Leng, Ho Keat
1
Mohammadi, Sardar
1
Mondt, Ali B.
1
Morse, Alan
1
Robinson, Tom
1
Seo, Hyo Min
1
Shapiro, Stephen L.
1
Soheili, Behzad
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Game play and the effectiveness of sponsor signage : visual attention to
brand
messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->