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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand extension"
~subject:"Markenimage"
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Brand extension
Markenimage
Brand management
44
Markenführung
44
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
34
Sportmarketing
31
Sports marketing
31
Professional sports
20
Profisport
20
Sport
17
Sports
17
Advertising effects
12
Football
12
Fußball
12
Sponsoring
12
Werbewirkung
12
Sponsorship
11
Brand
10
Markenartikel
10
Athletes
9
Sportler
9
Internet marketing
8
Online-Marketing
8
Celebrity endorsement
7
Celebrity-Werbung
7
Sport event
7
Sport organization
7
Sportorganisation
7
Sportveranstaltung
7
Beziehungsmarketing
6
Relationship marketing
6
Social Web
6
Social web
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Personality psychology
5
Persönlichkeitspsychologie
5
Brand equity
4
Marketing
4
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34
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Williams, Antonio S.
2
Aiken, K. Damon
1
Almeida, Victor
1
Anagnostopoulos, Christos
1
Baena, Verónica
1
Berndt, Adele
1
Bozman, Carl S.
1
Bradbury, Trish
1
Brison, Natasha
1
Calapez, André
1
Campbell, Richard M.
1
Catley, Bevan
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Chadwick, Simon
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Cham Tat Huei
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Chang, Kyungro
1
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1
Cheng, Li Keng
1
Chiu, Weisheng
1
Cho, Sungho
1
Cianfrone, Beth A.
1
Friesner, Dan
1
Gao, Ying
1
Giroux, Marilyn
1
Heo, Yoon
1
Hiram Ting
1
Holt, Matthew
1
Huang, Haiyan
1
Huang, Hsien-Long
1
Hwa, Jacky Cheah Jun
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Hwang, Yongjin
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Jee, Yongseok
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Kang, Joon Ho
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Kellison, Timothy B.
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Kim, Taehee
1
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Kok Wei Khong
1
Koo, Jakeun
1
Kwon, Hyungil H.
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Lacey, Russell
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Lai, Ching-Chi
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Published in...
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International journal of sports marketing & sponsorship
Journal of business research : JBR
490
The journal of brand management : an international journal
358
The journal of product & brand management
315
Journal of retailing and consumer services
247
Psychology & marketing
143
European journal of marketing : EJM
112
Asia Pacific journal of marketing and logistics
107
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
91
Marketing intelligence & planning
82
SpringerLink / Bücher
82
International journal of hospitality management
81
Journal of international consumer marketing
75
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of strategic marketing
72
The journal of consumer marketing
71
Industrial marketing management : the international journal for industrial and high-tech firms
68
International marketing review
66
Journal of global marketing
65
Journal of marketing
64
Journal of marketing management : MM
64
Journal of the Academy of Marketing Science
64
Marketing letters : a journal of research in marketing
62
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
56
Journal of fashion marketing and management
56
The IUP journal of brand management : IJBRM
54
Journal of promotion management : innovations in planning and applied research
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
International journal of advertising : the quarterly review of marketing communications
49
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of marketing research : JMR
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
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ECONIS (ZBW)
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31
The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement
Lee, Jung-Gyo
;
Park, Jaejin
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
Saved in:
32
Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
Saved in:
33
Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong
;
Wu, You Li
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
Saved in:
34
Global success in sport: the effective marketing and branding of the UEFA Champions League
Holt, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003678072
Saved in:
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