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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Firm performance"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of sports marketing & sponsorship
Journal of business research : JBR
12
Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of brand management : an international journal
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Cogent business & management
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International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Asia Pacific journal of marketing and logistics
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IIMB management review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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American journal of business
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Amfiteatru economic : an economic and business research periodical
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International entrepreneurship and management journal
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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International journal of hospitality management
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International journal of sport management and marketing : IJSMM
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International journal of the economics of business
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International journal of wine business research
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International marketing review
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Journal of air transport management
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Journal of business ethics : JOBE
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Journal of consumer marketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
2
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
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