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~isPartOf:"International journal of sports marketing & sponsorship"
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Consumer behaviour
3
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Customer satisfaction
2
Dienstleistungsqualität
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Fitness service provider
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Kundenzufriedenheit
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Advertising effects
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Arbeitslosigkeit
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Arbeitszufriedenheit
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Artificial intelligence
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Attendance
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Background music
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Ball game
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Ballsport
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Betriebliches Bildungsmanagement
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Customer expertise
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Digital ticketing
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Employer-provided training
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Esports
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Major league baseball
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Muscle mass
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Lee, Hyun-Woo
6
Kim, Sanghoon
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Park, Sangchul
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Uhm, Jun-Phil
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Chang, Kun
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Cho, Junghwan
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Gang, Alex C.
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Han, Jin Wook
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Kim, Dong-Kyu
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Lee, Shinhyoung
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Park, Juho
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Pedersen, Paul M.
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Yu, Ho Yeol
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International journal of sports marketing & sponsorship
KIEP Research Paper
13
ADB Economics Working Paper Series
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
ADB economics working paper series
8
Asian Development Bank Economics Working Paper Series
8
Journal of business research : JBR
7
Journal of fashion marketing and management
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Journal of Research in Interactive Marketing
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Physica A: Statistical Mechanics and its Applications
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The world economy : the leading journal on international economic relations
6
Applied economics
5
Cross Cultural & Strategic Management
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Cross cultural & strategic management
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IDE discussion papers
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International Journal of Sports Marketing and Sponsorship
5
International journal of consumer studies
5
International journal of retail & distribution management
5
Japan and the world economy : international journal of theory and policy
5
Journal of retailing and consumer services
5
World Review of Entrepreneurship, Management and Sustainable Development
5
World review of entrepreneurship, management and sustainable development
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Applied ergonomics : the journal of people's relationships with equipment, environments and work systems
4
Economics Working Papers / School of Accounting, Economics, and Finance, University of Wollongong
4
European journal of operational research : EJOR
4
Global economic review
4
Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Korea and the world economy
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Sport management review
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The Korean economic review
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The World Economy
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The international journal of human resource management
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The journal of the Korean economy
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ADB working paper series on regional economic integration
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Computers & industrial engineering : CAIE ; an internat. journal
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Family and consumer sciences research journal
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Finance research letters
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Global business and finance review
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International Journal of Retail & Distribution Management
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ECONIS (ZBW)
6
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1
Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance : algorithm comparisons and macroeconomic factor of unemployment
Park, Juho
;
Cho, Junghwan
;
Gang, Alex C.
;
Lee, Hyun-Woo
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 382-395
Persistent link: https://www.econbiz.de/10014505222
Saved in:
2
Emphasizing effort vs talent in personal trainers' performance : consumption response of personal fitness training customers
Park, Sangchul
;
Lee, Hyun-Woo
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 359-374
Persistent link: https://www.econbiz.de/10014331417
Saved in:
3
Paradoxical relationship between esports toxicity and toxicity tolerance : moderated mediation by gender and positive reappraisal coping
Chang, Kun
;
Uhm, Jun-Phil
;
Kim, Sanghoon
;
Lee, Hyun-Woo
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 737-752
Persistent link: https://www.econbiz.de/10014377669
Saved in:
4
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
Uhm, Jun-Phil
;
Lee, Hyun-Woo
;
Han, Jin Wook
;
Kim, Dong-Kyu
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012797835
Saved in:
5
Motivational determinants of digital ticketing : the mediating effect of service satisfaction and the moderating effect of psychological discomfort
Kim, Sanghoon
;
Yu, Ho Yeol
;
Lee, Hyun-Woo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 326-345
Persistent link: https://www.econbiz.de/10013369897
Saved in:
6
Competence inference from muscle : how and when trainers' muscle mass impacts service purchase of personal fitness training
Park, Sangchul
;
Lee, Shinhyoung
;
Lee, Hyun-Woo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 804-822
Persistent link: https://www.econbiz.de/10013370494
Saved in:
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