//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Electronic word-of-mouth (eWOM)"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Computerspiel
1
Consumer behaviour
1
Electronic word-of-mouth (eWOM)
1
Esports
1
Game genre
1
Game playing type
1
Game theory
1
Konsumentenverhalten
1
Social Web
1
Social needs
1
Social web
1
Spieltheorie
1
Video game
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hwang, Yongjin
1
Ock, Deokkyung
1
Published in...
All
International journal of sports marketing & sponsorship
Journal of business research : JBR
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Journal of internet commerce
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel and tourism marketing
2
Pakistan Journal of Commerce and Social Sciences (PJCSS)
2
Pakistan journal of commerce and social sciences
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Applied economics
1
Cogent Business & Management
1
Corporate reputation review
1
Developing digital marketing : relationship perspectives
1
Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
IUBH Discussion Papers - Tourismus & Hospitality
1
IUBH discussion papers - Tourismus & Hospitality
1
Information technology and management
1
International Journal of Business Analytics (IJBAN)
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of economic research
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of management and economics
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
1
Journal of advances in management research : JAMR
1
Journal of agricultural & food industrial organization
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->