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~isPartOf:"International journal of technology management : IJTM"
~isPartOf:"Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"The PDMA handbook of new product development"
~person:"Ausura, Bill"
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International journal of technology management : IJTM
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
The PDMA handbook of new product development
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Overview and context for life-cycle management
Ausura, Bill
;
Gill, Bob
;
Haines, Steven
- In:
The PDMA handbook of new product development
,
(pp. 497-512)
.
2005
Persistent link: https://www.econbiz.de/10003831521
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