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~isPartOf:"International journal of technology management : IJTM"
~isPartOf:"Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"The PDMA handbook of new product development"
~person:"Gaubinger, Kurt"
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International journal of technology management : IJTM
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
The PDMA handbook of new product development
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
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Relaunch-Aktivitäten im Kern der Leistungspolitik
Gaubinger, Kurt
;
Rabl, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 61-85)
.
2013
Persistent link: https://www.econbiz.de/10011447461
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