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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of business research : JBR"
~person:"Afshari, Leila"
~person:"Kim, Kyung Hoon"
~person:"Malik, Ashish"
~subject:"New product development"
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
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The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
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2
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
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