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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~person:"Allred, Anthony"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Aristotle's modes of persuasion
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Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
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