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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Cognition"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Cognition
Internet marketing
Consumer behaviour
1,148
Konsumentenverhalten
1,148
Advertising effects
199
Werbewirkung
199
Brand image
189
Markenimage
189
Brand management
176
Markenführung
176
Social Web
153
Social web
153
Online-Marketing
152
Advertising
140
Werbung
138
Beziehungsmarketing
132
Relationship marketing
132
Viral marketing
104
Virales Marketing
104
Brand
98
Markenartikel
98
Online retailing
97
Online-Handel
97
Emotion
87
USA
73
United States
73
Experiment
71
Customer satisfaction
69
Kundenzufriedenheit
69
Personality psychology
65
Persönlichkeitspsychologie
65
E-commerce
63
Electronic Commerce
63
Marketing management
62
Marketingmanagement
62
Confidence
56
Vertrauen
56
Einzelhandel
45
Retail trade
45
Kognition
43
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Article
191
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Article in journal
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191
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English
191
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Bellman, Steven
3
Jiang, Zhenhui
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Pozharliev, Rumen
3
Rita, Paulo
3
Varan, Duane
3
Ashley, Christy
2
Ball, Joan P.
2
Benbasat, Izak
2
Datta, Biplab
2
De Angelis, Matteo
2
Duan, Wenjing
2
Ghoshal, Abhijeet
2
Hazari, Sunil
2
Jung, Jae Min
2
Khoshtaria, Tornike
2
Matin, Arian
2
Muehling, Darrel D.
2
Mukherjee, Srabanti
2
Obeidat, Zaid Mohammad Ibrahim
2
Phua, Joe
2
Robinson, Jennifer A.
2
Roy, Gobinda
2
Septianto, Felix
2
Sethna, Beheruz N.
2
Tuten, Tracy L.
2
Varnali, Kaan
2
Wang, Weiquan
2
Weber, T. J.
2
Zhang, Jie Jennifer
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
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International journal of technology marketing : IJTMkt
Journal of management information systems : JMIS
Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
256
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
120
International journal of advertising : the review of marketing communications
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
International journal of hospitality management
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of internet commerce
55
Journal of promotion management : innovations in planning and applied research
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
The journal of product & brand management
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
International journal of electronic marketing and retailing : IJEMR
47
Journal of marketing research : JMR
44
Cogent business & management
41
The journal of brand management : an international journal
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Electronic commerce research
37
Tourism management : research, policies, practice
37
International journal of advertising : the quarterly review of marketing communications
35
International journal of consumer studies
35
Asia Pacific journal of marketing and logistics
34
Journal of marketing management : MM
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
32
International journal of contemporary hospitality management
31
Journal of marketing
31
Journal of promotion management : JPM
31
Marketing letters : a journal of research in marketing
31
Young consumers : insight and ideas for responsible marketers
31
Journal of advertising research
29
Technological forecasting & social change : an international journal
29
Journal of electronic commerce research : JECR
28
Journal of international consumer marketing
28
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ECONIS (ZBW)
191
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1
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10
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191
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
4
Overcoming the blockchain technology credibility gap
Mazzù, Marco Francesco
;
Pozharliev, Rumen
;
Andria, Alberto
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1791-1807
Persistent link: https://www.econbiz.de/10014338325
Saved in:
5
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
6
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
7
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
8
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
9
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
10
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
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