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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Lehrbuch"
~person:"Melanthiou, Yioula"
~subject:"Marketing management"
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International journal of technology marketing : IJTMkt
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
Lehrbuch
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Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
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2
Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula
;
Fantis, Sophia
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
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Special issue: Today's consumer : online, mobile and social
Melanthiou, Yioula
(
contributor
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-
2010
Persistent link: https://www.econbiz.de/10009154592
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