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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Search: subject_exact:"Online community"
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Digitale Plattform
Konsumentenverhalten
Social Web
Social web
262
Consumer behaviour
91
Internet marketing
89
Online-Marketing
89
Viral marketing
47
Virales Marketing
47
social media
47
Social network
39
Soziales Netzwerk
39
E-commerce
24
Electronic Commerce
24
Internet
24
Beziehungsmarketing
23
Online retailing
23
Online-Handel
23
Relationship marketing
23
Advertising
21
Werbung
21
social networks
19
Brand management
17
Digital platform
17
Markenführung
17
Web 2.0 technologies
17
Web 2.0-Technologien
17
Brand image
16
Customer integration
16
Kundenintegration
16
Markenimage
16
Advertising effects
13
Digitalisierung
13
Digitization
13
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13
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12
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12
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12
Innovationsmanagement
12
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262
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English
262
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Melanthiou, Yioula
4
Sauer, Nicola E.
4
Bapna, Ravi
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Ghose, Anindya
3
Ofek, Elie
3
Ruyter, Ko de
3
Thomas, Veronica L.
3
Zhu, Feng
3
Acikgoz, Fulya
2
Al Khasawneh, Mohammad Hamdi
2
Anlamlier, Eda
2
Buhalis, Dimitrios
2
Burtch, Gordon
2
Calabuig Moreno, Ferran
2
Dolen, Willemijn M. van
2
El Hajjar, Samer
2
Graef, Inge
2
Gu, Yuan
2
Gustafsson, Anders
2
Hosanagar, Kartik
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Krishen, Anjala S.
2
Lans, Ralf van der
2
Li, Zhuoxin
2
Lin, Mingfeng
2
Liu, Yu-li
2
Maghraoui, Souad
2
Mahr, Dominik
2
Nair, Harikesh
2
Papaioannou, Eugenia
2
Pitt, Leyland F.
2
Rauschnabel, Philipp A.
2
Sahoo, Nachiketa
2
Singh, Param Vir
2
Song, Yicheng
2
Stockinger, Hanna
2
Veloutsou, Cleopatra
2
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International journal of technology marketing : IJTMkt
Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
431
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
135
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
International journal of advertising : the review of marketing communications
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
262
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261
Yahoo! for Amazon : sentiment extraction from small talk on the web
Das, Sanjiv R.
;
Chen, Mike Y.
- In:
Management science : journal of the Institute for …
53
(
2007
)
9
,
pp. 1375-1388
Persistent link: https://www.econbiz.de/10003562420
Saved in:
262
Membership herding and network stability in the open source community : the Ising perspective
Oh, Wonseok
;
Jeon, Sangyong
- In:
Management science : journal of the Institute for …
53
(
2007
)
7
,
pp. 1086-1101
Persistent link: https://www.econbiz.de/10003518529
Saved in:
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