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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Deutschland"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Deutschland
Online-Marketing
Relationship marketing
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24
Electronic Commerce
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11
Konsumentenverhalten
11
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10
Online-Handel
10
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9
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International journal of technology marketing : IJTMkt
SpringerLink / Bücher
85
Journal of retailing and consumer services
74
Journal of business research : JBR
54
International journal of electronic customer relationship management : IJECRM
43
International journal of electronic marketing and retailing : IJEMR
39
International journal of internet marketing and advertising : IJIMA
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of management information systems : JMIS
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Electronic commerce research
30
Journal of internet commerce
29
Gabler Edition Wissenschaft
28
International journal of business information systems : IJBIS
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Springer eBook Collection / Business and Economics
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Lehrbuch
25
Information systems research : ISR
23
Springer eBook Collection
23
Journal of electronic commerce research : JECR
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Reihe Electronic Commerce
19
Technological forecasting & social change : an international journal
19
Electronic markets : the international journal on networked business
18
International journal of hospitality management
18
The journal of business & industrial marketing
18
International journal of electronic commerce : IJEC
15
International journal of retail & distribution management
15
Journal of open innovation : technology, market, and complexity
15
Asia Pacific journal of marketing and logistics
14
Electronic commerce research and applications
14
Journal of retailing
14
Ausgewählte Studien des ECC-Handel
13
Economics : digitale Ökonomie und struktureller Wandel
13
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
13
Information systems and e-business management : ISeB
13
International journal of electronic business
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
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ECONIS (ZBW)
13
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1
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
2
Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay
;
Nathan, Robert Jeyakumar
;
Fekete-Farkas, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
Saved in:
3
Special issue on: innovative technologies in the era of digital marketing and
e-commerce
Nanos, Ioannis
(
ed.
);
Tsipoulanidis, Alexander
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013258214
Saved in:
4
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
5
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
6
Hotels and online travel agencies : power or trust for a competitive long-term relationship
Iazzi, Antonio
;
Trio, Oronzo
;
Gravili, Silvia
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 115-126
Persistent link: https://www.econbiz.de/10011745949
Saved in:
7
Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
8
Extending E-S-QAUL with hedonic dimensions to measure the quality of internet travel services and its effects on perceived value, loyalty and switching barriers
Santouridis, Ilias
;
Krikoni, Eirini
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
3
,
pp. 301-318
Persistent link: https://www.econbiz.de/10011628238
Saved in:
9
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10010398824
Saved in:
10
Gaining customer loyalty in the e-tailing marketplace : the role of e-service quality, e-satisfaction and e-trust
Giovanis, Apostolos N.
;
Athanasopoulou, Pinelopi
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 288-304
Persistent link: https://www.econbiz.de/10010490496
Saved in:
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