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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Turkey"
~type:"article"
~type_genre:"Article in journal"
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Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences
Kavoura, Androniki
;
Bozyigit, Sezen
;
Ozelturkay, Eda Yasa
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012179145
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