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~isPartOf:"International journal of technology marketing : IJTMkt"
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International journal of technology marketing : IJTMkt
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A model of brand switching by lead users of high-tech capital equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
3
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009412249
Saved in:
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A model of brand switching by lead users of high-tech capital equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10009803110
Saved in:
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