//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of technology marketing : IJTMkt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Awareness"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
brand awareness
2
purchase intention
2
Brand
1
Brand image
1
Brand management
1
Confidence
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Perception
1
Product quality
1
Produktqualität
1
Vertrauen
1
Wahrnehmung
1
brand trust
1
consumer perceptions
1
interactivity
1
perceived quality
1
perceived risk
1
perceived value
1
post vividness
1
price
1
smartwatch
1
type of influencers
1
wearable-tech
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Darmawan, Winna
1
Hartanto, Suryan
1
Hendriana, Evelyn
1
Liang, Yuli
1
Ramkumar, Bharath
1
Yurika, Novia
1
Published in...
All
International journal of technology marketing : IJTMkt
Journal of Product & Brand Management
36
Strategic Direction
14
Journal of Consumer Marketing
11
Marketing Intelligence & Planning
10
International Marketing Review
9
European Journal of Marketing
8
International Journal of Retail & Distribution Management
8
Cogent business & management
7
Journal of Fashion Marketing and Management: An International Journal
7
Journal of Services Marketing
7
Marketing intelligence & planning
6
Cogent Business & Management
5
Journal of retailing and consumer services
5
The journal of product & brand management
5
African journal of business and economic research : AJBER
4
Asia Pacific Journal of Marketing and Logistics
4
Journal of Business & Industrial Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Symphonya. Emerging Issues in Management
4
Beiträge der Hochschule Pforzheim
3
European journal of marketing : EJM
3
International Journal of Contemporary Hospitality Management
3
International Journal of Pharmaceutical and Healthcare Marketing
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of business economics and management
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
MPRA Paper
3
Nepalese journal of economics : a publication of Uniglobe College
3
The service industries journal
3
African journal of business & economic research : AJBER
2
Asia Pacific journal of marketing and logistics
2
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
2
European Research Studies Journal
2
European research studies : an international multidisciplinary journal with topics in European integration
2
GUT FME Working Paper Series A
2
International Journal of Bank Marketing
2
International journal of applied management science : IJAMS
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effectiveness of post vividness and interactivity on influencer marketing : do they differ between macro and micro influencers?
Yurika, Novia
;
Hartanto, Suryan
;
Darmawan, Winna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 220-245
Persistent link: https://www.econbiz.de/10013359073
Saved in:
2
How do smartwatch price and
brand
awareness
drive consumer perceptions and purchase intention? : a perceived value approach
Ramkumar, Bharath
;
Liang, Yuli
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 154-180
Persistent link: https://www.econbiz.de/10012533930
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->